Kirstie Alley’s Organic Liaison weight loss supplements have come under fire in a lawsuit by a woman who claims she didn’t lose a single pound while on the star’s programme.
Kirstie has previously publicly credited her proprietary Organic Liaison products as helping her to lose 100 pounds but lead plaintiff Marina Abramyan complains the promotion is misleading.
The lawsuit complains that the Organic Liaison programme inaccurately uses before and after pictures of the former Cheers actress, suggesting she lost weight using the products, when in reality that wasn’t true.
Instead, it alleges that Kirstie lost the weight via “an above average exercise regimen and extremely low calorie diet,” including her time on Dancing With The Stars in the spring 2011.
“In peddling the Organic Liaison Programmes, which are sold online and on QVC, Ms. Alley attributes her weight loss to the programme, but in reality, Ms. Alley’s weight loss is due to nothing more than the tried and true concept of diet and exercise,” says the suit.
The suit also alleges that Organic Liaison’s key products Rescue Me – which allegedly reduces food cravings – and Relieve Me – which claims to prevent fluid retention, bloating, support colon cleansing and aid weight loss – are “nothing more than run-of-the-mill fibre and calcium supplements.”
Abramyan stresses that there is no scientific evidence that the products help with weight loss. She also says that while the adverts claim the supplements are USDA approved, they are “neither certified as an effective weight-loss aid by the USDA nor anything more than standard dietary supplements incapable of causing weight loss.”
She is seeking an unspecified amount of damages for false advertising on the behalf of consumers who used the programme since July 2008.
In response, Organic Liaison has called the claims “patently false.”
The company told ABC News: “Ms. Alley participated in DWTS for only a short period of time during her approximately one-and-a-half year participation in the Organic Liaison programme; the vast majority of her weight loss had nothing to do with her participation in that show.
“It is Ms. Alley’s persistence over one-and-a-half years on the Organic Liaison programme, coupled with regular exercise, that lead to her dramatic weight loss over that time period; this is consistent with Organic Liaison’s advertising and representations, none of which create false net impressions to the reasonable consumer…We will vigorously defend ourselves against these frivolous claims.”